From Barcelona, based in Lima. I’m a creative lead, writer, and AI-powered strategist with 12 years of experience across Spain, the United States, and LATAM, shaping creative work for local and regional brands. Currently pursuing an MBA at Berlin School of Creative Leadership by Steinbeis University.

My work has been recognized by my mother, and also by The Clio Awards, New York Festivals, LIA: London International Awards, FIAP, El Ojo, Effie Ecuador, Peru & LATAM, El Dorado, Lux Awards, Ads of the World, Latin Spots, AdLatina, Best Ads, etc.