From Barcelona, based in Lima. I’m a creative lead, writer, and AI-powered strategist with 12 years of experience across Spain, the United States, and LATAM, shaping creative work for local and regional brands.

My work has been recognized by my mother, and also by The Clio Awards, FIAP, El Ojo de Iberoamérica, Effie LATAM, El Dorado, Lux Awards, Ads of the World, Latin Spots, AdLatina, Bests Ads, etc.